The vacancy rate for commercial properties in the US reached a record-breaking 19.6% in the fourth quarter of 2023 (CNN). Without the right commercial property marketing strategies, you could struggle to reach potential tenants. You'll lose thousands in potential earnings without a plan.
Use these property marketing tips to reach your target audience in Washington, DC. These effective advertising strategies will boost your visibility. Find new tenants and maximize your occupancy rate today!
Enhance the Property
The average return for commercial real estate is 9.5% (construction company Koehn). Making a few renovations will maximize your returns and make the property more appealing. Consider:
- Scheduling regular inspections
- Improving the curb appeal
- Optimizing parking and accessibility
- Renovating interior spaces (common areas, lobbies, etc.)
- Investing in security
- Adapting floor plans
- Modernizing facilities and amenities
- Focusing on sustainable practices
- Upgrading mechanical and electrical systems
Keep track of commercial real estate marketing trends in Washington. Appealing to the latest trends can help you compete with other properties. Otherwise, potential tenants will turn to a well-maintained property.
Work with a property management company to keep up with inspections and maintenance. They can protect your investment and maximize your earning potential.
Reach a Target Audience
Before using the rest of these property marketing tips, define your target audience. Consider the business owner's:
- Type of business/offerings
- Age
- Gender
- Location
- Income
- Buying behaviors
- Online behaviors
- Interests
- Pain points
Understanding your target audience will ensure you appeal to their needs. It can also help you create effective digital ad campaigns. You can reach a target audience and personalize campaigns to generate more leads.
Create Eye-Catching Content
Hire a real estate photographer to capture stunning images, aerial shots, and video tours of the property. Creating compelling content can benefit different strategies, including:
- Visual ads
- Search engine optimization
- Social media marketing
- Email marketing
Share these images with a link to the listing. These strategies can help expand your online reach.
Apply Effective Advertising Strategies
Use Facebook and Google Ads to gain more visibility. When creating digital campaigns, use effective advertising strategies like:
- Segmenting audiences
- Using strong verbs to encourage action
- Sharing high-quality images
- Targeting popular keywords
Link your campaigns to your online listings to generate more applications. Review and optimize your campaigns to boost your ROI.
Outsource for Commercial Real Estate Marketing
Consider partnering with a commercial property management company. Their comprehensive services will help you offer better tenant experiences.
Happy tenants are more likely to renew their leases or post positive reviews. Generating positive reviews can encourage future tenants to trust you as a landlord.
A full-service property management company can assist with:
- Tenant screening
- Lease administration
- Maintenance and repairs
- Rent collection
- Property marketing
Request Commercial Property Marketing Strategies
You could waste time and money applying these commercial property marketing strategies alone. Instead, consider partnering with a property management company. Working with an experienced team can ensure your success.
Look no further for property marketing tips than PMI DC Metro. We understand the challenges of marketing real estate properties in a saturated market.
We're dedicated to providing excellent customer service by maximizing owner profitability and preserving investments. Contact us now for a free consultation.
